https://maddiebone.com maddiebone Wed, 07 Feb 2024 19:18:16 +0000 https://maddiebone.com en https://maddiebone.com/Bolo-Chico Tue, 29 Nov 2022 19:54:59 +0000 maddiebone https://maddiebone.com/Bolo-Chico <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c2a9dc22f524cdbac7efa2c851bcba3ddb89cafdb4c946247cf47c02d5fa522/bolo_w_cans.jpg" data-mid="160521699" border="0" src="https://freight.cargo.site/w/1000/i/8c2a9dc22f524cdbac7efa2c851bcba3ddb89cafdb4c946247cf47c02d5fa522/bolo_w_cans.jpg" /> TOPO CHICO HARD SELTZER LAUNCH CAMPAIGN Partnered with Topo Chico Hard Seltzer and Neon Cowboys to launch a reusable and sustainable alternative to one-use drinking straws. While also keeping the spirit of Tex-mex alive in style.&nbsp;&nbsp; TEAM ECD: Karen ShortACD Copy: Bernardo GonzálezACD Art: Michael KleinmanDesign: Maddie Bone&nbsp; <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8640c4f8f363ccb23e27071f84748f1f0f3cd8fdc13df4f9616fd2209f85a19b/bolo_sip1.jpg" data-mid="160521704" border="0" src="https://freight.cargo.site/w/960/i/8640c4f8f363ccb23e27071f84748f1f0f3cd8fdc13df4f9616fd2209f85a19b/bolo_sip1.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f0c583a18c227a06e6eb8c0545fdbe685d4b0f40493e109fb2b4dd7132fd483/bolo_on_arm.jpg" data-mid="160521702" border="0" src="https://freight.cargo.site/w/960/i/1f0c583a18c227a06e6eb8c0545fdbe685d4b0f40493e109fb2b4dd7132fd483/bolo_on_arm.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43366a5cc68925f1f1cb52763000fd5ec5b1f9ad2003ca2f57a252edcd703bed/bolo_wear.jpg" data-mid="160521701" border="0" src="https://freight.cargo.site/w/960/i/43366a5cc68925f1f1cb52763000fd5ec5b1f9ad2003ca2f57a252edcd703bed/bolo_wear.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7194674b1e9024414371bfae3e152b4245a91c1ec8ebc05e6c6fee178151765d/bolo_sip2.jpg" data-mid="160521700" border="0" src="https://freight.cargo.site/w/960/i/7194674b1e9024414371bfae3e152b4245a91c1ec8ebc05e6c6fee178151765d/bolo_sip2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6035a61274764b8dd80782b3d04313f3d8cca3c876ab6d37be9e0344de4b3cb8/boloisolated_pouch.jpg" data-mid="160521698" border="0" src="https://freight.cargo.site/w/1000/i/6035a61274764b8dd80782b3d04313f3d8cca3c876ab6d37be9e0344de4b3cb8/boloisolated_pouch.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38bdd40ce08069a33edc54ad91ea2854b2e59d268031784bd2a3581cc8a8cabc/bolo_illustration.jpg" data-mid="160521697" border="0" src="https://freight.cargo.site/w/1000/i/38bdd40ce08069a33edc54ad91ea2854b2e59d268031784bd2a3581cc8a8cabc/bolo_illustration.jpg" /> https://maddiebone.com/Huggies Mon, 11 Apr 2022 19:51:35 +0000 maddiebone https://maddiebone.com/Huggies <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f73a855dc1a597bfd951ca1f93243021e81878b234c0e5c270ef1c1dd11824c7/HUG_MONOGRAM_animation.gif" data-mid="139360426" border="0" src="https://freight.cargo.site/w/1000/i/f73a855dc1a597bfd951ca1f93243021e81878b234c0e5c270ef1c1dd11824c7/HUG_MONOGRAM_animation.gif" /> GLOBAL HUGGIES BRAND IDENTITY REFRESH The Huggies rebrand is the “rebirth of an icon,” introducing an expansive design system that modernizes the brand. All aspects of the system were thoroughly considered to recognize the pressure parents feel today. Watch our design sizzle reel below.&nbsp;👀&nbsp; TEAM Design Director: Rich Greco Senior Designer: Leslie ChengBrand Designer: Maddie Bone With a polished wordmark and new “hugging” monogram, the updated identity system introduces two new typefaces, an expanded color system, and informative graphic elements. Its visual language takes on the same characteristics as the new Huggies voice and global platform of "We got you, baby": wise, approachable and playfully irreverent. All in all, the refresh establishes Huggies as the trusted confidante who guides babies, and by extension, their parents, through the unknowns of babyhood. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f74e904d64f2ca2b5e132c8ef4697d85fb41a9d144abc6198b89e892e74aabfb/hug_02.png" data-mid="204719409" border="0" src="https://freight.cargo.site/w/1000/i/f74e904d64f2ca2b5e132c8ef4697d85fb41a9d144abc6198b89e892e74aabfb/hug_02.png" /> <img width="1544" height="864" width_o="1544" height_o="864" data-src="https://freight.cargo.site/t/original/i/9f841ca68f0afb4ce81d92d5165329715d1f1bf6ac65425c3640d850691419a3/DROGA5_HUGGIES_CASE-STUDY_TYPOGRAPHY.gif" data-mid="145448971" border="0" src="https://freight.cargo.site/w/1000/i/9f841ca68f0afb4ce81d92d5165329715d1f1bf6ac65425c3640d850691419a3/DROGA5_HUGGIES_CASE-STUDY_TYPOGRAPHY.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62ec58895e37454a45fd61a3a69e5cc04f590a0a5d40f2efbea4aa21b08a5c3c/hug_08.jpeg" data-mid="145448342" border="0" src="https://freight.cargo.site/w/1000/i/62ec58895e37454a45fd61a3a69e5cc04f590a0a5d40f2efbea4aa21b08a5c3c/hug_08.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ef69f3d5bffc02e982d13534624cbd785a6b3b8953ddb18feacb259028dfb69/hug_03.gif" data-mid="145449108" border="0" src="https://freight.cargo.site/w/1000/i/3ef69f3d5bffc02e982d13534624cbd785a6b3b8953ddb18feacb259028dfb69/hug_03.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39668135ad741e1b77baa6604191d8abb227e6d2a9b97f6bc3c015575ed56f58/hug_04.gif" data-mid="145449138" border="0" src="https://freight.cargo.site/w/1000/i/39668135ad741e1b77baa6604191d8abb227e6d2a9b97f6bc3c015575ed56f58/hug_04.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d947597ddce247b4de6efc7b7f6555896346816e34047b47de06ab81c86f859d/hug_05.jpeg" data-mid="145449226" border="0" src="https://freight.cargo.site/w/1000/i/d947597ddce247b4de6efc7b7f6555896346816e34047b47de06ab81c86f859d/hug_05.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c26e9e43545db54adf02dc70cf99d044726ba9398a27a074976af62a26d46116/hug_02.gif" data-mid="145449388" border="0" src="https://freight.cargo.site/w/1000/i/c26e9e43545db54adf02dc70cf99d044726ba9398a27a074976af62a26d46116/hug_02.gif" /> <img width="965" height="540" width_o="965" height_o="540" data-src="https://freight.cargo.site/t/original/i/94ab4e7598a9f6f9e3461fc40a355246aeb574dc681365626ef21e2a0065ae3f/DROGA5_HUGGIES_CASE-STUDY_MODULAR-1.gif" data-mid="145449738" border="0" src="https://freight.cargo.site/w/965/i/94ab4e7598a9f6f9e3461fc40a355246aeb574dc681365626ef21e2a0065ae3f/DROGA5_HUGGIES_CASE-STUDY_MODULAR-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44c8c128ab4473a624e18539e12342b95da4112d71068a29a60bc1d396538712/Huggies_Design_Asset_11b.gif" data-mid="145449790" border="0" src="https://freight.cargo.site/w/1000/i/44c8c128ab4473a624e18539e12342b95da4112d71068a29a60bc1d396538712/Huggies_Design_Asset_11b.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71ba758e3bd3fc570b99903df88ce85111d09a38f34318818a2c72f253ecdcf9/hug_09.jpeg" data-mid="145449871" border="0" src="https://freight.cargo.site/w/1000/i/71ba758e3bd3fc570b99903df88ce85111d09a38f34318818a2c72f253ecdcf9/hug_09.jpeg" /> <img width="688" height="460" width_o="688" height_o="460" data-src="https://freight.cargo.site/t/original/i/ad909dd7dfb8e7656e46c8665bfc552a72232bcd8115ab709792d77e32642cfe/Snug-Dry-Diapers-PDP.png" data-mid="146597097" border="0" src="https://freight.cargo.site/w/688/i/ad909dd7dfb8e7656e46c8665bfc552a72232bcd8115ab709792d77e32642cfe/Snug-Dry-Diapers-PDP.png" /> <img width="688" height="460" width_o="688" height_o="460" data-src="https://freight.cargo.site/t/original/i/fba96e9060a35b25a96f461c58f08a8bc559d96d24d25d17b9355aac327cc377/NC-Sensitive-Wipes-PDP.jpeg" data-mid="146597099" border="0" src="https://freight.cargo.site/w/688/i/fba96e9060a35b25a96f461c58f08a8bc559d96d24d25d17b9355aac327cc377/NC-Sensitive-Wipes-PDP.jpeg" /> <img width="688" height="460" width_o="688" height_o="460" data-src="https://freight.cargo.site/t/original/i/f6dc4341ce2f8f5b691755a0c5b45bc4e5a08b8dfb3577c4b2dd02311b05a16e/Special-Delivery-Dalmations-Primary-1.png" data-mid="146597101" border="0" src="https://freight.cargo.site/w/688/i/f6dc4341ce2f8f5b691755a0c5b45bc4e5a08b8dfb3577c4b2dd02311b05a16e/Special-Delivery-Dalmations-Primary-1.png" /> Featured on Brand New, New York Times, Adweek, AdAge, and more. In 2021, the work won awards by Cannes Lions, D&amp;AD, The One Show, and Shots. <img width="2500" height="701" width_o="2500" height_o="701" data-src="https://freight.cargo.site/t/original/i/7dda8c38c3904f3c77206475a110a8f271a19887beea573f104d7777347f24b5/HUG_Droga5site_Headlines.png" data-mid="139360424" border="0" src="https://freight.cargo.site/w/1000/i/7dda8c38c3904f3c77206475a110a8f271a19887beea573f104d7777347f24b5/HUG_Droga5site_Headlines.png" /> https://maddiebone.com/United-Airlines Mon, 22 Jan 2024 17:14:31 +0000 maddiebone https://maddiebone.com/United-Airlines <img width="1918" height="1046" width_o="1918" height_o="1046" data-src="https://freight.cargo.site/t/original/i/05ff1e4453c18a63562d4fb0bef1bec25bbe8bfbd10bfe2b162bdaf6c9b7223b/Pre-comp-1.gif" data-mid="204471025" border="0" src="https://freight.cargo.site/w/1000/i/05ff1e4453c18a63562d4fb0bef1bec25bbe8bfbd10bfe2b162bdaf6c9b7223b/Pre-comp-1.gif" /> UNITED AIRLINES CAMPAIGN REFRESH For their 2024 campaign, United Airlines was looking for a flexible system to use existing brand elements in a new way. Design sizzle below.&nbsp;&nbsp; TEAM Design Director: Mike Farrell&nbsp; <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f759560d13817e10fe041ba966dff55a20428335fdf54a61671648dd1b51eda0/LA-REEF-DIGITAL-STATIC-1.png" data-mid="204471039" border="0" src="https://freight.cargo.site/w/1000/i/f759560d13817e10fe041ba966dff55a20428335fdf54a61671648dd1b51eda0/LA-REEF-DIGITAL-STATIC-1.png" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/4d3c0b0a00a39e7e9ceee3fe177a2b7e3ea36eecde0275116ec3c0026db43b00/Untitled-3.png" data-mid="204722297" border="0" src="https://freight.cargo.site/w/1000/i/4d3c0b0a00a39e7e9ceee3fe177a2b7e3ea36eecde0275116ec3c0026db43b00/Untitled-3.png" /> https://maddiebone.com/Year-in-Vevo Mon, 22 Oct 2018 22:02:23 +0000 maddiebone https://maddiebone.com/Year-in-Vevo <img width="2600" height="1695" width_o="2600" height_o="1695" data-src="https://freight.cargo.site/t/original/i/6a67fd720fad1e48eca8b10ccee8cd45cccd1c4dfe7dbd7986b39d9d712e8fb8/IMAGE-2.jpg" data-mid="26838286" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6a67fd720fad1e48eca8b10ccee8cd45cccd1c4dfe7dbd7986b39d9d712e8fb8/IMAGE-2.jpg" /> YEAR IN VEVO Vevo had an exceptional year uniting artist with their fans. This book is a collection of these unique and thrilling experiences captured across live events, festivals and original content.The linen wrapped cover featured black on black foil with Vevo's entire artist catalogue. TEAM Creative Director: Dan Dickson Art Director: Michael BoswellDesigners: Maddie Bone &amp; Adam Allen <img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/97e7f40fe743282022a204f4437866ca74971313e8619ee4b5ff5befa424850f/IMAGE-12.jpg" data-mid="26838377" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/97e7f40fe743282022a204f4437866ca74971313e8619ee4b5ff5befa424850f/IMAGE-12.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/1be6ad000bd7a3361a4c66f3f0101482a22420034db3476a7fd335d021b9dae8/IMAGE-5.jpg" data-mid="26838378" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/1be6ad000bd7a3361a4c66f3f0101482a22420034db3476a7fd335d021b9dae8/IMAGE-5.jpg" /> SPECS 9.5 x 13 in. 162 pages825 Copies - Space Mono RegularAvenir Next Bold <img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/b4062b161aabd1b8d65399d8370d132259f6947267b893fa96a89231ca4e8eeb/IMAGE-25.jpg" data-mid="26838983" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b4062b161aabd1b8d65399d8370d132259f6947267b893fa96a89231ca4e8eeb/IMAGE-25.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/0e77cdb166036563940876e3633c06c0e2a1b0bcdc1987d26372f78ce117340d/IMAGE-28.jpg" data-mid="26838984" border="0" data-scale="68" data-no-zoom src="https://freight.cargo.site/w/1000/i/0e77cdb166036563940876e3633c06c0e2a1b0bcdc1987d26372f78ce117340d/IMAGE-28.jpg" /> <img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/11ca26ddf852844081b7f6f6def1ea09c27099f84f546448133fc16919d86ae7/IMAGE-29.jpg" data-mid="26838379" border="0" data-no-zoom 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data-src="https://freight.cargo.site/t/original/i/1140202e7724f02a2dc751056bfa500e1da3092dce48223550c7dc60bde3b0dd/IMAGE-23.jpg" data-mid="26838987" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1140202e7724f02a2dc751056bfa500e1da3092dce48223550c7dc60bde3b0dd/IMAGE-23.jpg" /><img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/14aeced48b3fe7bf71a03a7402c0beb125fd777504c6f3ca5b021d1916cdb354/IMAGE-30.jpg" data-mid="26838988" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/14aeced48b3fe7bf71a03a7402c0beb125fd777504c6f3ca5b021d1916cdb354/IMAGE-30.jpg" /> <img width="2600" height="1734" width_o="2600" height_o="1734" data-src="https://freight.cargo.site/t/original/i/5e786f83cc384edcb59abfcf2119c51395584b66b52af4f307383669a25544d6/IMAGE-31.jpg" data-mid="26838990" border="0" data-no-zoom 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data-src="https://freight.cargo.site/t/original/i/5c84d59a13eac232f2b81b992f13157d3ee487df7fa4eed4c612eda0b3f52cb8/IMAGE-8.jpg" data-mid="26838995" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5c84d59a13eac232f2b81b992f13157d3ee487df7fa4eed4c612eda0b3f52cb8/IMAGE-8.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/d888e1faffed224280f7aa0701954020e25aefa160b7977aefae57423cec7be1/IMAGE-4.jpg" data-mid="26839028" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d888e1faffed224280f7aa0701954020e25aefa160b7977aefae57423cec7be1/IMAGE-4.jpg" /> https://maddiebone.com/You-ve-Got-Mail Wed, 07 Feb 2024 19:18:16 +0000 maddiebone https://maddiebone.com/You-ve-Got-Mail <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/43c786f2837113cd152ac14b8cae563b45415b5d2d456f6692538f9f2c2d8e86/DROGA5_1.gif" data-mid="204117536" border="0" src="https://freight.cargo.site/w/1000/i/43c786f2837113cd152ac14b8cae563b45415b5d2d456f6692538f9f2c2d8e86/DROGA5_1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/95776cdea66fb93f383096979f2a8297db2cb69e304609e0bd9321c39daf2f5d/Comp-1.gif" data-mid="204118008" border="0" src="https://freight.cargo.site/w/1000/i/95776cdea66fb93f383096979f2a8297db2cb69e304609e0bd9321c39daf2f5d/Comp-1.gif" /> YOU’VE GOT MAIL ! Lil’ animated series of illustrated stamps by Rachel Hess to commemorate essential workers for Labor Day. Motion design + colorways by yours truly.&nbsp;&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca1886efe9c5da2f996cc6a42919c357521855463a0ce2172d368c7dd097e4f5/Comp-3.gif" data-mid="204119408" border="0" src="https://freight.cargo.site/w/1000/i/ca1886efe9c5da2f996cc6a42919c357521855463a0ce2172d368c7dd097e4f5/Comp-3.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/728ea2ba0fc5c7bbf113faa2016172fcbf77408281a8332a92a904cf2a94a0da/Comp-2.gif" data-mid="204119133" border="0" src="https://freight.cargo.site/w/1000/i/728ea2ba0fc5c7bbf113faa2016172fcbf77408281a8332a92a904cf2a94a0da/Comp-2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b95e1b6ce79cf94f423a452004437eff6331a46eccccfbb49fefe4bcf803425/Comp-4.gif" data-mid="204124405" border="0" src="https://freight.cargo.site/w/1000/i/7b95e1b6ce79cf94f423a452004437eff6331a46eccccfbb49fefe4bcf803425/Comp-4.gif" /> https://maddiebone.com/Somos-Vevo-1 Mon, 22 Oct 2018 22:02:24 +0000 maddiebone https://maddiebone.com/Somos-Vevo-1 &nbsp;&nbsp; &nbsp; &nbsp; IDENTITY AND VOICE FOR EMERGING LATIN ARTISTSWe developed an own-able approach and elevated aesthetic through the lens of Latin Culture while staying grounded in Vevo’s brand values.As the popularity of Latin music grows, the look &amp; feel evolves as well. TEAM Creative Director: Dan Dickson Art Director: Michael Boswell Designer: Maddie Bone Photographer: Adam Allen Marketing Manager: Janely Fernandez &nbsp; &nbsp; TYPE SYSTEM GT America is well suited for a range of applications and expressions. The variations grant flexibility when paired with our master brand system. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/bf81846105f142db4153ce1ad2752fa5f1124ff198de1bd1883873a1081f4d24/7.gif" data-mid="107836537" border="0" src="https://freight.cargo.site/w/540/i/bf81846105f142db4153ce1ad2752fa5f1124ff198de1bd1883873a1081f4d24/7.gif" /> <img width="432" height="432" width_o="432" height_o="432" data-src="https://freight.cargo.site/t/original/i/cb3bb07683070349c36084d8f6f6376111d479502e87f0ea3704c17b1f3cd51c/TUBES.gif" data-mid="107836541" border="0" src="https://freight.cargo.site/w/432/i/cb3bb07683070349c36084d8f6f6376111d479502e87f0ea3704c17b1f3cd51c/TUBES.gif" /> <img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/35509e6b7399b9ef66a25b9e5944e755bfb543824ee11227f45d0055ddc11b5e/STRIPES.gif" data-mid="107836803" border="0" src="https://freight.cargo.site/w/864/i/35509e6b7399b9ef66a25b9e5944e755bfb543824ee11227f45d0055ddc11b5e/STRIPES.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/fa3329257f9a5a3ee410a7d33112d024bf64a9ce31c3f17ccfa0ca7e243a7940/LOGO.gif" data-mid="107836878" border="0" src="https://freight.cargo.site/w/540/i/fa3329257f9a5a3ee410a7d33112d024bf64a9ce31c3f17ccfa0ca7e243a7940/LOGO.gif" /> <img width="378" height="378" width_o="378" height_o="378" data-src="https://freight.cargo.site/t/original/i/13b85382f7958926c300ba4bcc0771791dab61557763a4db012b5c08385887d9/DONUT.gif" data-mid="107837078" border="0" src="https://freight.cargo.site/w/378/i/13b85382f7958926c300ba4bcc0771791dab61557763a4db012b5c08385887d9/DONUT.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fb775f019cf36ea04563d5a3db4b332b659c23d4cc8d13e4c4ac67e62adab3e/1.gif" data-mid="107837156" border="0" src="https://freight.cargo.site/w/1000/i/0fb775f019cf36ea04563d5a3db4b332b659c23d4cc8d13e4c4ac67e62adab3e/1.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/e27c9b6195b0b114459de3b148d62e450999711e755647e2c0ceb11208c61c9a/4.gif" data-mid="107837502" border="0" src="https://freight.cargo.site/w/540/i/e27c9b6195b0b114459de3b148d62e450999711e755647e2c0ceb11208c61c9a/4.gif" /> <img width="324" height="324" width_o="324" height_o="324" data-src="https://freight.cargo.site/t/original/i/76d43da3924e7533aff350a943f255ac95853a6737507d9c786258b6f07016d1/8.gif" data-mid="107837896" border="0" src="https://freight.cargo.site/w/324/i/76d43da3924e7533aff350a943f255ac95853a6737507d9c786258b6f07016d1/8.gif" /> BRAND EXPRESSION Our toolkit can be tapped into for more expressive moments.&nbsp; <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/f5003cb938c4eeb09c4ebcc30accf8c69c72e7d3e288a35dad7c37034d119f44/square_frame_1.gif" data-mid="107842005" border="0" src="https://freight.cargo.site/w/540/i/f5003cb938c4eeb09c4ebcc30accf8c69c72e7d3e288a35dad7c37034d119f44/square_frame_1.gif" /> <img width="432" height="432" width_o="432" height_o="432" data-src="https://freight.cargo.site/t/original/i/181ef6138df02b9191de50f99124c3dcdff39602dace1fce25659d5c04b65434/jowell_y_randy.gif" data-mid="107842018" border="0" src="https://freight.cargo.site/w/432/i/181ef6138df02b9191de50f99124c3dcdff39602dace1fce25659d5c04b65434/jowell_y_randy.gif" /> <img width="432" height="432" width_o="432" height_o="432" data-src="https://freight.cargo.site/t/original/i/750c9b6344e1f5f8502fccf0901a4815b4d5ed78609297d8a68f1d7cf0739ca5/somos_video_premiere_2.gif" data-mid="107842174" border="0" src="https://freight.cargo.site/w/432/i/750c9b6344e1f5f8502fccf0901a4815b4d5ed78609297d8a68f1d7cf0739ca5/somos_video_premiere_2.gif" /> https://maddiebone.com/Instacart-Cart-Couture-1 Tue, 29 Nov 2022 21:55:09 +0000 maddiebone https://maddiebone.com/Instacart-Cart-Couture-1 <img width="2667" height="706" width_o="2667" height_o="706" data-src="https://freight.cargo.site/t/original/i/ae5227790057ec98a6805466335c2575560e144104d1166c4a7aa36e203c4474/COVER-2.png" data-mid="163560653" border="0" src="https://freight.cargo.site/w/1000/i/ae5227790057ec98a6805466335c2575560e144104d1166c4a7aa36e203c4474/COVER-2.png" /> INSTACART CART COUTURE VMA TAKEOVER Together with the innovative design team at ThreeASFOUR, we created this one of a kind Cart Couture dress and identity inspired by the metallic feel of a cart and made with over 222,000 pieces of candy. To help share the love to celebs and fans alike we also included detachable clutches filled with snacks.&nbsp; TEAM CD: Maria Lee Design Director: Anne Zeygerman Art Director:&nbsp;Ads Dechaud Copywriter: Phil Le BrunDesign: Maddie Bone&nbsp; <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/715d1da032b919d04de6399c3229a33292e98d940e71de7d9669a44d5588d18b/instacart_cartcouture_01.jpg" data-mid="163561064" border="0" src="https://freight.cargo.site/w/1000/i/715d1da032b919d04de6399c3229a33292e98d940e71de7d9669a44d5588d18b/instacart_cartcouture_01.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6d229b9557099f839b4576ee8aaf3ebc99f3f1c983b76f8646d5cea819260eaa/instacart_cartcouture_06.jpg" data-mid="163561069" border="0" src="https://freight.cargo.site/w/1000/i/6d229b9557099f839b4576ee8aaf3ebc99f3f1c983b76f8646d5cea819260eaa/instacart_cartcouture_06.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/c7dfb18385777a2404dfd257094bf4b1648d83b2fcb73c418e03d8e640911aba/instacart_cartcouture_09.jpg" data-mid="163561089" border="0" src="https://freight.cargo.site/w/1000/i/c7dfb18385777a2404dfd257094bf4b1648d83b2fcb73c418e03d8e640911aba/instacart_cartcouture_09.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/cc0e9860356af9f3b86c20f193448a53aa73bc52b8dbfbf0a477604990d6f76c/instacart_cartcouture_02.jpg" data-mid="163561126" border="0" src="https://freight.cargo.site/w/1000/i/cc0e9860356af9f3b86c20f193448a53aa73bc52b8dbfbf0a477604990d6f76c/instacart_cartcouture_02.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/60b1da6b56c931f1a83ca80dd88e885d688afa2f6fb0ad568af3ba6a8fbb159c/instacart_cartcouture_05.jpg" data-mid="163561144" border="0" src="https://freight.cargo.site/w/1000/i/60b1da6b56c931f1a83ca80dd88e885d688afa2f6fb0ad568af3ba6a8fbb159c/instacart_cartcouture_05.jpg" /> <img width="1707" height="2560" width_o="1707" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f71f03c030493c8c5980d2674923669ccca4be051429ad4220ad98679ba9c71c/instacart_cartcouture_03-1-scaled.jpg" data-mid="163561153" border="0" src="https://freight.cargo.site/w/1000/i/f71f03c030493c8c5980d2674923669ccca4be051429ad4220ad98679ba9c71c/instacart_cartcouture_03-1-scaled.jpg" /><img width="1712" height="1142" width_o="1712" height_o="1142" data-src="https://freight.cargo.site/t/original/i/02e9ce7371ce922fee6305be173a917d3bdf7b99dcba3c093107048d16ced214/1662129798020.jpeg" data-mid="162151943" border="0" src="https://freight.cargo.site/w/1000/i/02e9ce7371ce922fee6305be173a917d3bdf7b99dcba3c093107048d16ced214/1662129798020.jpeg" /> <img width="1905" height="1095" width_o="1905" height_o="1095" data-src="https://freight.cargo.site/t/original/i/53b83cbcbd11c8991ad9672237d4006d203ed40d135e6030c5a0aa4504524c8d/chlotweets2.png" data-mid="163561199" border="0" src="https://freight.cargo.site/w/1000/i/53b83cbcbd11c8991ad9672237d4006d203ed40d135e6030c5a0aa4504524c8d/chlotweets2.png" /> AdAge: 'SNL' STAR CHLOE FINEMAN WEARS AN INSTACART DRESS FOR 2022 MTV VMASINSIDER - "Saturday Night Live" star Chloe Fineman wore a holographic vinyl dress that secretly delivered snacks.VOGUE - MTV VMAs 2022: Fashion—Live From the Red CarpetNYFW - The #VMAs has been notorious for its out of this world fashion on the red carpet…HARPERS BAZAAR - Every Outrageous Look from the 2022 MTV VMAs Red CarpetJEZEBEL - The 2022 VMAs Red Carpet: All the Otherworldly Looks and the Ones That Failed to LaunchPAGE SIX - Chloe Fineman wears ‘cart couture,’ hands out candy on MTV VMAs 2022 red carpetNHL (NJ DEVILS) - Mercer With Chloe Fineman | VMASGLAMOUR: The 17 Best-Dressed Stars at the 2022 VMAs https://maddiebone.com/Instacart-Campaign Wed, 21 Dec 2022 16:02:29 +0000 maddiebone https://maddiebone.com/Instacart-Campaign <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/079da4ef7e515048125a63dcaa83d152e9a5246b3222d5ba78b9adaf5645dd66/ic-1.png" data-mid="162492389" border="0" src="https://freight.cargo.site/w/1000/i/079da4ef7e515048125a63dcaa83d152e9a5246b3222d5ba78b9adaf5645dd66/ic-1.png" /> INSTACART “THE WORLD IS YOUR CART” CAMPAIGN The new creative platform, with a fresh look and feel, is a journey from the everyday to extraordinary – a celebration of the limitless potential we have at our fingertips.&nbsp; TEAM CD: Maria Lee Design Director: Anne ZeygermanArt Director: Ads Dechaud Copywriter: Phil Le BrunDesign: Maddie Bone Agnecy: Wolff Olins Kicking off “The World is Your Cart” is a new film starring Lizzo and features a remix of “The Sign,” the first track from Lizzo’s new album ‘Special.’ The film starts in an everyday setting with Lizzo at the center, using the Instacart App, and progresses into hyper-real and fantastical scenes in which her world comes to life as she adds items to her digital cart. The multichannel campaign included a 30-second film that debuted during the 2022 MTV Video Music Awards (“VMAs”) following Lizzo’s performance. <img width="3024" height="2436" width_o="3024" height_o="2436" data-src="https://freight.cargo.site/t/original/i/8e30dfb160014fb08251c99531190ebc6d2bd146c8ef8d2f85adcb2eb06ce497/IMG_4998-preview.png" data-mid="162494521" border="0" src="https://freight.cargo.site/w/1000/i/8e30dfb160014fb08251c99531190ebc6d2bd146c8ef8d2f85adcb2eb06ce497/IMG_4998-preview.png" /> Full spread ad for the NY Times https://maddiebone.com/Vimeo-Festival-Awards Sat, 08 May 2021 22:18:14 +0000 maddiebone https://maddiebone.com/Vimeo-Festival-Awards &nbsp; &nbsp; VIMEO FESTIVAL &amp; AWARDS In January, 2020 Vimeo honored the best Staff Pick videos among 10 categories. We hosted screenings with director commentaries, panels and announced the winners at Murmrr Theatre in Brooklyn, NY. The Vimeo creative team designed everything from the identity to reels to the web and physical experience. TEAM Design Director: Dan Brooks Senior Designer: Annette WongBrand Designer: Maddie BoneAnimator: Colleen McguireDesigners: Sami Wittwer, Danielle Hollander <img width="10418" height="3680" width_o="10418" height_o="3680" data-src="https://freight.cargo.site/t/original/i/da55a0a9143fe826f001823ae150b86f8cdeb1c7f6d0205c494cd17660acb4fb/VFA_posterbox-01.png" data-mid="114281176" border="0" src="https://freight.cargo.site/w/1000/i/da55a0a9143fe826f001823ae150b86f8cdeb1c7f6d0205c494cd17660acb4fb/VFA_posterbox-01.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/867f0ee659462fd0b601b7766399264dd1fea2d2bf971d290f5fce5bd5581679/VFA_swag.png" data-mid="114280633" border="0" src="https://freight.cargo.site/w/1000/i/867f0ee659462fd0b601b7766399264dd1fea2d2bf971d290f5fce5bd5581679/VFA_swag.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3acf2a755303918153017dd7727eb3f93af2558f33866e5608e2796b29c9c213/program.png" data-mid="114282071" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3acf2a755303918153017dd7727eb3f93af2558f33866e5608e2796b29c9c213/program.png" /> &nbsp; &nbsp; <img width="1024" height="574" width_o="1024" height_o="574" data-src="https://freight.cargo.site/t/original/i/982213f6d4e22b2f447d34a6d1dc593874b326007232ce82c34d3c6e1189be47/trophy.gif" data-mid="114362347" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/982213f6d4e22b2f447d34a6d1dc593874b326007232ce82c34d3c6e1189be47/trophy.gif" /> https://maddiebone.com/Chase-US-Open-1 Tue, 21 Jun 2022 22:07:26 +0000 maddiebone https://maddiebone.com/Chase-US-Open-1 <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a1e0134332150acaf81285679fe8602cfd01d50624e8e4c76c1808c023566595/image11.png" data-mid="146039992" border="0" src="https://freight.cargo.site/w/1000/i/a1e0134332150acaf81285679fe8602cfd01d50624e8e4c76c1808c023566595/image11.png" /> CHASE US OPEN OFFICIAL SPONSOR 2021 US Open campaign for JPMorgan Chase, celebrating the synergies between tennis, New York and the Chase Mobile app using animation. Working with our friends at animation studio Buck, we created prints, digital, OOH and a few films. &nbsp; TEAM Mark YoonKathryn BrylinksyDaniel Seong Maddie Bone <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a1bf6626675967563403a505ac1f81821f43c2ecabd2748d87f4440165de9620/ChaseUSOpen_SH010_ServeFeet_v05_tg.jpeg" data-mid="146040365" border="0" src="https://freight.cargo.site/w/1000/i/a1bf6626675967563403a505ac1f81821f43c2ecabd2748d87f4440165de9620/ChaseUSOpen_SH010_ServeFeet_v05_tg.jpeg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c3008da3e489b95195d4d28d5ec1d498661329330595aa220a0776249f9f17bc/image2.png" data-mid="146040377" border="0" src="https://freight.cargo.site/w/1000/i/c3008da3e489b95195d4d28d5ec1d498661329330595aa220a0776249f9f17bc/image2.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/21c07f64cbf1839d5098b530dbbac3eacd2818970fc59a0f9a665b5bbda860b2/image9.jpeg" data-mid="146040448" border="0" src="https://freight.cargo.site/w/1000/i/21c07f64cbf1839d5098b530dbbac3eacd2818970fc59a0f9a665b5bbda860b2/image9.jpeg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f7d9e3ef780a052d5dbea84ff0d77cf1b1151212561cae82dcd30ba0b44283d8/image15.png" data-mid="146040502" border="0" src="https://freight.cargo.site/w/1000/i/f7d9e3ef780a052d5dbea84ff0d77cf1b1151212561cae82dcd30ba0b44283d8/image15.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4bee26d5a51b7ea7d155f5a334ec1e7b69013e73037324a02936ca1c09b79874/image16.jpeg" data-mid="146040587" border="0" src="https://freight.cargo.site/w/1000/i/4bee26d5a51b7ea7d155f5a334ec1e7b69013e73037324a02936ca1c09b79874/image16.jpeg" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/a3d57e22d63f0952a1f7233a3da2a2ae24deacc10ef603ce9ac4755595bfeaed/image3.jpeg" data-mid="146040591" border="0" src="https://freight.cargo.site/w/1000/i/a3d57e22d63f0952a1f7233a3da2a2ae24deacc10ef603ce9ac4755595bfeaed/image3.jpeg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a5f667251b511e06a13182eecb6750a00623c805310ab8dd0a6e96b901db529b/Chase_Playbook_MSG_EXTERIOR_9.1.png" data-mid="146040618" border="0" src="https://freight.cargo.site/w/1000/i/a5f667251b511e06a13182eecb6750a00623c805310ab8dd0a6e96b901db529b/Chase_Playbook_MSG_EXTERIOR_9.1.png" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/afb2319ab1cb26d3601c90661adf6bfea1bed08e9059d2f3e8f33f02a7fe8303/Free_A4_Brochure_Mockup_01.jpeg" data-mid="146040730" border="0" src="https://freight.cargo.site/w/1000/i/afb2319ab1cb26d3601c90661adf6bfea1bed08e9059d2f3e8f33f02a7fe8303/Free_A4_Brochure_Mockup_01.jpeg" /> <img width="1630" height="882" width_o="1630" height_o="882" data-src="https://freight.cargo.site/t/original/i/7c530c92749e460ff20fdfd535df3e2cd14a148e425315a82dfad4df8ccfd1e8/Chase_Playbook_SubwayInside_USO_9.1.jpg" data-mid="146040739" border="0" src="https://freight.cargo.site/w/1000/i/7c530c92749e460ff20fdfd535df3e2cd14a148e425315a82dfad4df8ccfd1e8/Chase_Playbook_SubwayInside_USO_9.1.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/82d1156c510f09464f10519aabbff7577ecff04a1695c0055414386b4281bf21/Chase_Playbook_MAGAZINE-MOCKUP_9.1.jpg" data-mid="146040741" border="0" src="https://freight.cargo.site/w/1000/i/82d1156c510f09464f10519aabbff7577ecff04a1695c0055414386b4281bf21/Chase_Playbook_MAGAZINE-MOCKUP_9.1.jpg" />