IDENTITY AND VOICE FOR EMERGING LATIN ARTISTS
We developed an own-able approach and elevated aesthetic through the lens of Latin Culture while staying grounded in Vevo’s brand values.
We developed an own-able approach and elevated aesthetic through the lens of Latin Culture while staying grounded in Vevo’s brand values.
As the popularity of Latin music grows, the look & feel evolves as well.
TEAM
Creative Director: Dan Dickson
Art Director: Michael Boswell
Designer: Maddie Bone
Photographer: Adam Allen Marketing Manager: Janely Fernandez
Creative Director: Dan Dickson
Art Director: Michael Boswell
Designer: Maddie Bone
Photographer: Adam Allen Marketing Manager: Janely Fernandez
TYPE SYSTEM
GT America is well suited for a range of applications and expressions. The variations grant flexibility when paired with our master brand system.
![](https://freight.cargo.site/t/original/i/bf81846105f142db4153ce1ad2752fa5f1124ff198de1bd1883873a1081f4d24/7.gif)
![](https://freight.cargo.site/t/original/i/cb3bb07683070349c36084d8f6f6376111d479502e87f0ea3704c17b1f3cd51c/TUBES.gif)
![](https://freight.cargo.site/t/original/i/35509e6b7399b9ef66a25b9e5944e755bfb543824ee11227f45d0055ddc11b5e/STRIPES.gif)
![](https://freight.cargo.site/t/original/i/fa3329257f9a5a3ee410a7d33112d024bf64a9ce31c3f17ccfa0ca7e243a7940/LOGO.gif)
![](https://freight.cargo.site/t/original/i/13b85382f7958926c300ba4bcc0771791dab61557763a4db012b5c08385887d9/DONUT.gif)
![](https://freight.cargo.site/t/original/i/0fb775f019cf36ea04563d5a3db4b332b659c23d4cc8d13e4c4ac67e62adab3e/1.gif)
![](https://freight.cargo.site/t/original/i/e27c9b6195b0b114459de3b148d62e450999711e755647e2c0ceb11208c61c9a/4.gif)
![](https://freight.cargo.site/t/original/i/76d43da3924e7533aff350a943f255ac95853a6737507d9c786258b6f07016d1/8.gif)
BRAND EXPRESSION
Our toolkit can be tapped into for more expressive moments.
![](https://freight.cargo.site/t/original/i/f5003cb938c4eeb09c4ebcc30accf8c69c72e7d3e288a35dad7c37034d119f44/square_frame_1.gif)
![](https://freight.cargo.site/t/original/i/181ef6138df02b9191de50f99124c3dcdff39602dace1fce25659d5c04b65434/jowell_y_randy.gif)
![](https://freight.cargo.site/t/original/i/750c9b6344e1f5f8502fccf0901a4815b4d5ed78609297d8a68f1d7cf0739ca5/somos_video_premiere_2.gif)