IDENTITY AND VOICE FOR EMERGING LATIN ARTISTS

We developed an own-able approach and elevated aesthetic through the lens of Latin Culture while staying grounded in Vevo’s brand values.

As the popularity of Latin music grows, the look & feel evolves as well.


TEAM

Creative Director: Dan Dickson
Art Director: Michael Boswell
Designer: Maddie Bone
Photographer: Adam Allen Marketing Manager: Janely Fernandez
TYPE SYSTEM

GT America is well suited for a range of applications and expressions. The variations grant flexibility when paired with our master brand system.









BRAND EXPRESSION

Our toolkit can be tapped into for more expressive moments. 










Brooklyn.NY