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INSTACART “THE WORLD IS YOUR CART” CAMPAIGN


We worked alongside Wolff Olins as they designed the new brand system, ensuring the brand's debut was executed seamlessly.

 
TEAM

CD: Maria Lee
Design Director: Anne Zeygerman
Art Director: Ads Dechaud
Copywriter: Phil Le Brun
Design: Maddie Bone






Kicking off “The World is Your Cart” is a new film starring Lizzo and features a remix of “The Sign,” the first track from Lizzo’s new album ‘Special.’ The film starts in an everyday setting with Lizzo at the center, using the Instacart App, and progresses into hyper-real and fantastical scenes in which her world comes to life as she adds items to her digital cart.

The multichannel campaign included a 30-second film that debuted during the 2022 MTV Video Music Awards (“VMAs”) following Lizzo’s performance.




Full spread ad for the NY Times









We brought Instacart to the red carpet. Like other award shows with tight restrictions on food and beverage, Instacart found a way to hack the VMA’s “no outside food policy” by partnering with Saturday Night Live’s Chloe Fineman to wear a look/dress designed by threeASFOUR to deliver celebrities’ most favorite snacks to the red carpet and into the VMAs.
 

Brooklyn.NY