INSTACART “THE WORLD IS YOUR CART” CAMPAIGN
The new creative platform, with a fresh look and feel, is a journey from the everyday to extraordinary – a celebration of the limitless potential we have at our fingertips.
TEAM
CD: Maria Lee
Design Director: Anne Zeygerman
Art Director: Ads Dechaud
Copywriter: Phil Le Brun
Design: Maddie Bone
Agnecy: Wolff Olins
CD: Maria Lee
Design Director: Anne Zeygerman
Art Director: Ads Dechaud
Copywriter: Phil Le Brun
Design: Maddie Bone
Agnecy: Wolff Olins
Kicking off “The World is Your Cart” is a new film starring Lizzo and features a remix of “The Sign,” the first track from Lizzo’s new album ‘Special.’ The film starts in an everyday setting with Lizzo at the center, using the Instacart App, and progresses into hyper-real and fantastical scenes in which her world comes to life as she adds items to her digital cart.
The multichannel campaign included a 30-second film that debuted during the 2022 MTV Video Music Awards (“VMAs”) following Lizzo’s performance.
The multichannel campaign included a 30-second film that debuted during the 2022 MTV Video Music Awards (“VMAs”) following Lizzo’s performance.
Full spread ad for the NY Times