HENNESSY X NBA
For the 2020 season, Hennessy partnered with the NBA, to become the Official Spirit of the NBA, WNBA, NBA G League, and USA Basketball. This is the first-ever Hennessy partnership with a US sports league. Droga5 was responsible for the partnership identity and campaign that lives across a series of environments.
TEAM
Design Director: Rich Greco
Senior Designer: Ashley Legiadre
Brand Designer: Maddie Bone
Animation house: Buck
Design Director: Rich Greco
Senior Designer: Ashley Legiadre
Brand Designer: Maddie Bone
Animation house: Buck
![](https://freight.cargo.site/t/original/i/5e53ac60476c7afbd8112d55bca167a0e50b2e300268cbacc28bc946fe39e846/NBA-LOCKUP-2-08.png)
Campaign key visual
![](https://freight.cargo.site/t/original/i/25633292e5826100a64b1a8bdc2e427973b6b88e17a0d49e346dbbc02623804f/original.png)
Packaging